印象马六甲戏院,有没有那么差水?简单数学题算一算。

YONGTAI 九月季报:

(b) Property Investments:

The Encore Melaka theatre has officially opened to the public since 1 July 2018. The revenue recorded for the current quarter of RM4.48 million was mainly contributed by the ticket sales.
For the current quarter under review, the Group incurred loss before tax of RM7.47 million from the property investment segment mainly due to lower than expected ticket sales resulting from the drop in tourist arrivals in Malaysia, in particular the Chinese market, coupled with depreciation and interest charges which is no longer capitalised post commencement of theatre operation.

上面是2019年第一季报关于印象马六甲的表现。
简短的说,就是七月到九月 - 这三个月里面卖了RM4.48M 的票。

计算一张大概 RM120,RM4.48M/RM120 = 大概 37333张票 

一场有2000个座位,一天两场,一个月有30天 ,三个月有90天 = 360000 张票
37333票 / 360000票 = 每场大概有 10.37%/207 个 人买票


这三个月开支 亏了总共RM7.47M,也就是说如果要breakeven 的话,需要卖出
(Profit Lost + Revenue / RM120一张票)

RM7.47M + RM4.48 /RM120 = 99583票

99583票 /360000票 = 每场大概要有27.66 %/每场554 人买票才可以break even哦。

(Property Investments 包括 戏院,商场,酒店和餐厅,但是Courtyard by Marriott 酒店和terra square还没开张哦


重点来了,那么十月到十二月的季报生意会不会好呢?


Encore Melaka 现在其实有在做promotion哦(1st Nov - 31 Dec)
1)一个大人买票,free一个小孩票
2)老人家50%买票

按了按看到底有没有人买票,空座位多不多,差点吓死宝宝了。

B2,B3,B4 多数是满座的,尤其是周末 和 晚上。
其他的座位呢,都是整个圆圈最靠近台的地方有人买票。
C2,C3,C4 是比较贵的,但是就最美咯,中间点。

结论:
按了大概半个小时去统计大概买出了多少票,其实不少哦,每一场大概是至少600-900的票。
虽然还不过50%,但是比较贵的VIPseat也是有人坐的,我觉得呢,下一个季度至少不会再亏或者亏那么多了。

(你不信就自己去按啦,看我有没有骗你。 - https://ticket.encore-melaka.com/index.php)



广告也很多呀,基本上马六甲的taxi,酒店,餐厅都在卖票。

网上也开始给力了

Trip advisor 也开始推 Encore Melaka了
https://www.tripadvisor.com.my/Attraction_Review-g306997-d14832771-Reviews-Encore_Melaka-Melaka_Central_Melaka_District_Melaka_State.html#photos;aggregationId=101&albumid=101&filter=7&ff=356736674

shopee 也在卖,还比网站便宜@。@
https://shopee.com.my/Melaka-Encore-Melaka-Impression-Series-Ticket-Standard-Seat--i.2696405.1276310221


投资建议:
等下一季报转亏为盈再买,赚少点但是风险低很多。

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